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Health check
Insights · 5 October 2026

AWS vs Azure vs Google Cloud for East African Businesses

How to choose between AWS, Microsoft Azure and Google Cloud — latency, licensing, cost control and data-protection considerations for East Africa.

All three major cloud providers can run your systems reliably. The right choice depends less on which is “best” and more on your existing tools, your data obligations and how you control costs.

Start from what you already use

  • Microsoft 365, Windows Server, SQL Server, Dynamics → Azure often wins on licensing benefits and identity integration.
  • Startups, web apps, broad service catalogue → AWS has the widest range of services and ecosystem.
  • Data, analytics, Google Workspace → Google Cloud is strong for data and AI workloads.

Latency and region choice

The major providers’ African regions are currently in South Africa, and new regions continue to be announced across the continent. For latency-sensitive workloads such as VoIP or POS systems, compare a hyperscaler region with a well-run local data centre or VPS — sometimes a hybrid design is best: core systems on a hyperscaler, latency-sensitive services hosted locally.

Data protection

Kenya, Uganda, Rwanda, Tanzania, Malawi, Somalia and DRC all have data-protection or digital laws. Before you migrate:

  • Classify which data is personal or sensitive
  • Check any localisation or cross-border transfer requirements
  • Document where data lives and who can access it

Cost control — the real differentiator

Cloud bills grow quietly. Whichever provider you choose:

  • Right-size servers after the first month of real usage
  • Use reserved/committed pricing for steady workloads
  • Turn off non-production environments at night
  • Set budgets and alerts
  • Use infrastructure as code (such as Terraform) so environments are documented and repeatable

Our approach

We stay provider-neutral: we recommend the platform that fits your workloads, migrate with tested backups, and manage the environment afterwards with monthly cost reports.

See Cloud Infrastructure & Automation or book a free 15-minute health check.

Start with a 15-minute health check.

One of our engineers reviews your telephony, cloud, security and integrations with you, then tells you the single change that will make the biggest difference. Free, and you keep the recommendations.

What we check

  • Phone system and call handling
  • Hosting, backups and recovery
  • Email security and deliverability
  • Payment and tax integrations

Book your 15-minute health check

Free, no obligation. We review your systems, infrastructure and pain points and recommend the most valuable next step.

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